3 Ways to Tackle Objections and Turn Browsers Into Buyers
The best business people know how to tackle objections and turn potential browsers into buyers. In order to do this, they must be able to listen to the objection, understand the objection, and then address it in a way that satisfies the customer.
They are also able to anticipate objections and be prepared with a response before the customer even has a chance to ask. By being proactive and always putting the customer's needs first, you’ll be able to build trust and close more deals.
Here’s three ways you can tackle objections and help browsers become buyers:
🧁 1 via Marketing:
A good marketing strategy will always take into account the objections that potential customers may have about a product or service. By understanding the objections, businesses can address them directly in their marketing materials.
This can help to overcome any hesitations that potential customers may have and convince them to become buyers. In many cases, objections are based on fears or concerns that customers may not be aware of.
By bringing these to light in a non-threatening way, businesses can help to educate potential customers and mitigate their fears.
In other cases, objections may be based on a customer’s prior experience with a similar product or service. By addressing these issues head-on, businesses can show that they are committed to providing a positive experience for their customers.
No matter what the objection may be, good marketing will always find a way to tackle it.
🧁 2 via Ads:
The best ads don't just talk about the product or service - they directly address the objections that potential customers might have. They know that people are naturally skeptical, and so they take the time to answer common questions and concerns. By doing so, they help to build trust and confidence, and make it more likely that potential buyers will take the next step. Additionally, good ads also focus on the benefits of the product or service, rather than simply listing features. They understand that people want to know how the product will make their lives better, and so they highlight the key advantages. When done well, this can be an incredibly effective way to turn browsers into buyers. Ultimately, good ads don't just sell products - they sell solutions. And that's what makes them so effective.
Hilton does this well in their new “It matters where you stay campaign” .
🧁 3 via Sales:
The best salespeople know how to handle objections. When a potential customer raises an objection, the worst thing you can do is ignore it or try to talk over them. Instead, you need to listen to the objection and then address it head-on. Only then can you hope to turn a potential browser into a buyer.
The key is to remain calm and collected when handling objections. Don't get defensive or start arguing with the customer. Instead, try to understand where they're coming from and then address their concerns directly. Remember, the goal is to find a way to overcome the objection and move forward with the sale. With that in mind, always be prepared to offer a solution that meets the customer's needs.
So next time you're faced with an objection, stay calm, listen closely, and address it directly. You may just find yourself making a sale that you otherwise would have lost.
If you can master the art of handling objections, you'll be well on your way to converting browsers into buyers. - Myke
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