blog
Customer Becomes Proprietor: Sandy Polom's Journey with The Scented Garden Gift Shoppe
A New Owner Refreshes an Old Business
Uniting Springfield: Mike Gibbs' Vision for Local Collaboration. Shop Local.
Mike Gibbs champions unity and collaboration in Springfield, Massachusetts, promoting local businesses through creative partnerships and community-driven projects, like a unique hoodie collaboration, to foster progress and solidarity.
22News Anchor, Ciara Speller, is Cemented in the Community
Ciara Speller sees her role as more than just someone sitting behind a desk. She’s actively making change and a difference.”
Episode 21: Whale Talk with Crystal Childs from DoMorre.com
Crystal Childs, from DoMoree.com, graced our "Marketing and Cupcakes®" podcast, sharing invaluable, unfiltered marketing insights and emphasizing the pivotal role of perception in marketing. Her expertise and candid advice on strategic investment and authentic branding strategies make this a must-listen episode for marketing professionals and enthusiasts alike.
Navigating Facebook Pages: Personal vs. Business and the Conversion Process
Facebook Page Mastery: Identifying Differences, Setting Up Business Pages, and Converting Personal Profiles.
7 Essential Strategies for Building a Successful Business
If one of your goals is to start a business the only way to be successful is to make sure you start off the right way and that is long before you turn on the open sign. Let’s talk about some of the key strategies to get you on your way to success.
Episode 20: Whale Talk with Frank Nataloni: Curio Kitchens and Baths
Join us on a deep-sea dive into the world of entrepreneurship with our special 'Whale Talk' episode on the 'Marketing and Cupcakes' podcast. Our guest, a seasoned business owner, Frank Nataloni. He shares invaluable insights on marketing, business strategies, and the path to 50 years of success.
All Kinds of Deliciousness. Crumbl Cookies West Springfield
Crumbl Cookies’ recipe for success is a constantly evolving and unique menu. There are 250 possible flavors, yet only six are selected each week. The new menu is released every Sunday evening.
Episode 18: Building Iconic Brands: A Conversation with The Vermont Teddy Bear Company Founder, John Sortino
Discover the remarkable journey of John Sortino, the mastermind behind the Vermont Teddy Bear brand, as he shares insights into brand building, simplicity in marketing, and his unexpected NASCAR sponsorship. Learn valuable lessons for creating a successful brand and expanding into new markets on the Marketing and Cupcakes Podcast.
The GSD Formula: A Proven Strategy to Boost Focus, Time Management, and Productivity. Whale Talk.
The "Getting Stuff Done" (GSD) formula is a powerful tool for professionals looking to boost their productivity, manage their time effectively, and achieve a healthy work-life balance. Presented at the MAC1 conference, this formula categorizes daily tasks into four distinct categories.
Transforming Lives Two Generations at a Time: LaTonia Naylor’s Vision
Transforming Lives: Springfield Leader Helps Others Reach Their Goals
New Year Better Us Returns to Kick Off 2024
New Year Better Us Returns: Building Bridges in Springfield's Business Community
Episode 18: Market Size and Need: A Breakthrough Strategy for Business Growth
Join the Marketing and Cupcakes Podcast as we explore the significance of understanding market size and need in business growth.
Episode 17: The Art of Features and Benefits in Marketing
Join John and Myke on the Marketing and Cupcakes Podcast as they decode the importance of features and benefits in marketing strategies. Learn how to craft compelling messages that resonate with your audience and elevate your business success. Discover real-world examples and expert insights to transform your marketing game.
Redefining Laundry Convenience, Meet the Power Duo behind WashPit
Laundry… It’s a chore that many people dread, and it’s one of the most time-consuming one in households. Not anymore with WashPit!
Episode 16: Strategizing for Success: The Art of Self-Meetings
In the fast-paced world of entrepreneurship, it's easy to get caught up in the daily grind and lose sight of your business goals. But what if we told you there's a simple yet highly effective strategy that can transform the way you approach your business?
Marketing and Cupcakes Podcast Episode 15: The Art of Patience in Marketing: How Long Does Good Marketing Take?
Learn the truth about marketing timelines and why patience, effective messaging, and understanding your audience are key to success. Join Myke Connolly and John Sortino on the Marketing and Cupcakes Podcast.