Episode 20: Whale Talk with Frank Nataloni: Curio Kitchens and Baths
In this episode of the Marketing the Cupcakes podcast, I interview Frank Nataloni, who is from Kitchens by Curio. We discuss various aspects of Frank's journey in the business world, particularly focusing on Curio's 50-year journey in the kitchen and bathroom design and renovation business.
Here are some key points from the conversation:
How Curio Began: Curio started as a small business in the mid-70s when Frank's brother began doing projects on his own, installing and selling them. In the early 80s, Frank joined him full-time, and they've been in business for nearly 50 years, specializing in kitchens, bathrooms, and cabinetry for both new construction and renovations.
Working with Family: Frank and his brother had a significant age gap but managed to work together successfully. They maintained a respectful and cooperative relationship over the years, which contributed to their business's longevity.
Keys to Longevity in Business: Frank highlighted several key factors for the business's 50-year success. Persistence is vital, as you need to weather the ups and downs of business. Managing finances wisely, staying conservative even during good times, and adapting to changing circumstances are crucial.
Sales and Customer Service: Frank emphasized the importance of listening to customers in sales. Understanding their needs and problems is essential for solving their issues effectively. Providing excellent customer service is not just about making the initial sale but also ensuring a smooth and high-quality project outcome.
Building a Network: Frank stressed the significance of building a strong network of reliable professionals. Having a team of people who aim for excellence and share a commitment to customer satisfaction is crucial for growth and success.
Starting Small and Growing: Curio's journey started with modest beginnings, with Frank's brother making cabinets in the basement of their house. Despite facing limitations, they built a successful business through hard work and commitment.
Quality and Consistency: Consistently delivering high-quality work and maintaining a commitment to customer satisfaction are essential for building a long-lasting reputation.
Team and Succession: Curio's team includes John Kusners and Frank's nephew, who have played vital roles in the business's continued success. Having team members who share the company's values and customer-centric approach is critical.
Advice for Young Self: Frank's advice to his younger self would be to continue doing the right thing, be persistent, and understand that perfection is not always achievable, but continuous improvement is.
This conversation highlights the importance of persistence, dedication, excellent customer service, and teamwork in building and maintaining a successful business over the long term. Frank's insights provide valuable lessons for entrepreneurs and business enthusiasts looking to embark on a similar journey.